Yesterday I was doing some work with a football game on in the background. All of the sudden, I noticed what appeared to be an Apple commercial. It looks like a new iPod. It’s not the iTouch because the shape and texture is wrong. And then, like a magician pulling away the silk sheet (at the end of the commercial), the iPod Nano VIDEO is introduced.
My first thought after the commercial was this:
Good grief Apple can get stuff done.
Great companies, and people, don’t just talk about what should be done, they do it.
At the heart of great strategy is great execution. Apple may lead the way when it comes to executing product launches. Sure, most of Apple’s products are iterations of earlier models. Nonetheless, they seem to come out with just the right iteration at just the right time.