I’ve always liked Godin’s ideas about business and marketing. This book is a bit of a departure from all of that–and a worthwhile departure it is. Godin talks about the cost and rewards of being great, and how to determine when the cost is too great and we should quit. Yep, quit.

Message One: Choose what to be great at–choose wisely. Stay with it through the inevitable difficulties and you will become great because so few people are willing to stay through the dips.

Message Two: If what you’ve chosen isn’t right for you or you are not willing to pay the price, quit and quit now. Then, go back to message one.

I also just listened to an interview with Godin on this book. Go here to listen.