At one point in the interview, Grohl spoke of Nirvan’s rise to success as "something we never really expected." The band was more interested in playing music than with attracting crowds. When the crowds came, Grohl was asked if that changed the band. He replied, "no," because it was never the goal. Then he said this:
We threw a party and everyone came.
When it comes to your skills and passions, as well as the core business of your organization, why not do the same. Why not throw a party (do something remarkable) and let people discover why it’s worth attending. If it is, they will.