OK, so I ordered at Starbucks this morning and got talking to the Barrista. I know he rides a BMW motorcycle, so I made a comment about how much I liked the bike. It was like I flipped a passion switch. Actually, it wasn’t even "like" I did that. That is exactly what I did.
He went on and on talking about stuff that sounded like a foreign language to me. But, I stayed and listened with excitement, because I knew that I had tapped his passion. Those "passion points" are important to honor.
Having trouble connecting with an employee or a friend or family member? Find their passion and hold on.
Hey, Starbucks man, I hear you were spotted at Crave this week. I’m glad to hear that you don’t always patronize the evil coffee empire. Crave is definitely more post-modern than Starbucks.