So I was sitting with an executive team not to long ago while an ad agency shared with them some of the plans for the organization’s new website. Throughout the meeting, one of the representatives from the ad agency kept pronouncing the name of the organization wrong. Even as people on the executive team would say the name (right) he never tuned in and never changed his pronunciation.


Not a big deal; but more like a rock in your shoe that is slightly irritating and slightly debilitating.


Small things matter. Do diligence; it can make a difference.